Caudalie Divine Oil Discontinued: Reasons Behind the Decision

Caudalie Divine Oil has been discontinued due to its reformulation into a brand-new product, the Caudalie Divine Oil Complete Face and Body.

Caudalie Divine Oil Discontinued Why

Caudalie Divine Oil was an incredibly popular beauty product known for its luxurious properties. Its unique blend of natural and organic oils, including grape seed and sesame, provided deep nourishment to skin. Unfortunately, this popular product has been discontinued and is no longer in production.

The reasons for the Caudalie Divine Oil’s end of production are not entirely clear; however, many speculate that the hefty price tag associated with such a luxurious product may have led to a dip in demand. Additionally, refinements in production techniques have allowed modern beauty products to have much higher active ingredient percentages than was possible with Caudalie’s signature oil recipe.

Whatever the case may be, the Caudalie Divine Oil has been a staple of skincare for years and its discontinuation has left many feeling disappointed and nostalgic. In today’s world of high-tech creams and oils, it is always sad to see a traditional product cease production.

What Caudalie Divine Oil Is

Caudalie Divine Oil is a luxurious facial oil created by French skincare brand Caudalie. It combines natural ingredients such as grape seed oil, sweet almond oil, and sesame oil to provide nourishment and hydration to the skin. Additionally, it also contains vitamins A, E, and C to boost collagen production and improve skin tone. Divine Oil also contains essential oils such as lavender oil and chamomile extract to soothe the skin and reduce inflammation. These ingredients work together to leave the skin looking radiant and healthy.


The main ingredients in Caudalie Divine Oil are grape seed oil, sweet almond oil, sesame oil, vitamins A, E, and C, lavender oil, chamomile extract, jojoba oil, shea butter, rosemary extract, sunflower seed extract. Each ingredient has its own unique properties that work together to nourish and protect the skin while providing antioxidant protection from environmental damage. Grape seed oil is rich in vitamins A and E which help protect against premature aging while sweet almond helps reduce inflammation and add moisture to the skin. Sesame seed oil helps keep the skin supple while jojoba helps balance sebum production for a more even complexion. Shea butter helps moisturize dry areas of the face while vitamin C helps brighten dull areas of the skin for an even tone overall. The other ingredients in this formula provide additional antioxidant protection which can help keep wrinkles at bay.


The key benefit of using Caudalie Divine Oil is its ability to nourish and hydrate the skin while providing antioxidant protection from environmental damage. It can help keep wrinkles at bay by providing vitamin A which helps maintain elasticity in the skin while vitamin E can help reduce UV damage from sunlight exposure. Additionally, it also contains essential oils that can soothe inflammation caused by acne or other irritations on the face for a more even complexion overall. It also works well as a makeup primer or moisturizer for those who prefer an all-in-one product that can keep them looking their best throughout the day.

Reasons Behind Discontinuation of Caudalie Divine Oil

Unfortunately due to expiry issues with some of its ingredients as well as market reactions from customers who found certain formulations too greasy or heavy on their faces meant that Caudalie decided to discontinue its popular facial oil line in 2018 after almost 10 years on shelves worldwide. This decision was met with disappointment from many fans of this product who had come to rely on it for their daily skincare routine but ultimately it was determined that reformulating or renewing this line would not be feasible due to these issues mentioned above.

Alternatives To Caudalie Divine Oil

If you are looking for an alternative facial oil option now that this one has been discontinued then there are plenty of options out there depending on your needs and preferences. Natural oils such as avocado or coconut can provide hydration without feeling too heavy on your face while synthetic alternatives like silicones or dimethicone may work better for those looking for a more lightweight feel without sacrificing any moisture benefits they may need during colder months or in drier climates.

Reviews And Testimonials Of Caudalie Divine Oil

Overall reviews of this product have been mostly positive with many users singing its praises when it comes to providing intense hydration without feeling greasy or heavy on their faces after long wearing periods of time throughout the day. Some users have noted that despite being highly moisturizing it does not cause any breakouts which is always a plus when dealing with sensitive skins types prone to acne flareups due to excessive oils or moisturizers used on them each day . There have however been some negative reviews with some users noting that despite its claims they did not experience any noticeable changes in terms of improved moisture levels or brightness after use so results may vary depending on individual needs .

Marketing Strategies For Discontinued Products

When marketing strategies are needed for products that have been discontinued there are several things companies should consider doing in order maintain brand loyalty among consumers who may be disappointed at losing their favorite product lines over time . One strategy is investing heavily into brand storytelling which allows customers to connect emotionally with companies they love . Additionally , sales promotions such as discounts , coupons , free shipping , etc should be put into place during times when products have been discontinued as this allows consumers an incentive to try something new if they were already using something similar before . Doing these two things will ensure customers remain loyal despite product discontinuations over time .

Different Packaging of Discontinued Products

When it comes to discontinued products, it’s important to consider different packaging options in order to maintain the product’s brand recognition and appeal. Attractive packaging can be used to draw the attention of customers who are familiar with the product, while bulk packaging is often a more cost-effective option for those looking to stock up on a discontinued item without breaking their budget. No matter which type of packaging is chosen, it’s important to ensure that it meets the needs of the customer and properly displays the product’s features.

How to Market/Promote Discontinued Products Online?

In order to effectively market and promote a discontinued product online, marketers must utilize content marketing strategies such as blogging and video content. Utilizing social media platforms can also be an effective way to reach potential customers, as well as paid advertisement campaigns on platforms such as Google Ads. Additionally, email campaigns can be used to reach customers who have already shown an interest in the product in order to inform them that it is now discontinued and potentially suggest alternative products or services that they may be interested in.

What are the Benefits of Ingredient Based Branding?

Ingredient based branding has many benefits for companies looking to promote their products or services. By focusing on the ingredients used in their products or services, companies are able to gain brand loyalty from customers who know that they will be getting quality ingredients every time they purchase from that brand. Ingredient based branding also allows companies to reduce costs associated with creating new products or services by utilizing existing ingredients or formulas instead of having to create something entirely new from scratch. It also allows brands to differentiate themselves from competitors by offering unique ingredients or combinations that no one else has.

Ways To Repurpose The Ingredients Of Discontinued Products

When it comes time for a company to discontinue a particular product, there are several ways they can repurpose its ingredients in order create something new and exciting for their customers. One option is creating new combinations by combining existing ingredients together in unique ways that no one else has done before. This can help differentiate a company from its competitors while also providing customers with an interesting and innovative product or service. Another option is taking existing ingredients and formulating them into something completely different than what was originally intended for them; this could be anything from using oil-based ingredients in beauty products or using vegetable-based ones in food items. By repurposing these ingredients, companies can reduce costs associated with creating something entirely new while still offering their customers something fresh and exciting.

FAQ & Answers

Q: What is Caudalie Divine Oil?
A: Caudalie Divine Oil is a multi-purpose oil formulated with 96% natural ingredients, including grape seed oil, hibiscus flower extract, sesame oil, sweet almond oil and argan oil. It can be used on the face, body and hair to provide nourishment and hydration.

Q: Why was Caudalie Divine Oil discontinued?
A: Caudalie Divine Oil was discontinued due to expiry issues and market reactions. It was found that the product did not last as long as expected before expiring, which led to customer dissatisfaction. Additionally, there were negative reviews from customers about the product’s effectiveness and consistency.

Q: Are there any alternatives to Caudalie Divine Oil?
A: Yes, there are both natural oils and synthetic alternatives that can be used in place of Caudalie Divine Oil. Natural oils such as jojoba oil, coconut oil and olive oil can be used for skin nourishment while synthetic alternatives such as mineral oil can also be used for hydration.

Q: What are some reviews and testimonials of Caudalie Divine Oil?
A: Reviews of Caudalie Divine Oil were generally positive with customers praising its ability to nourish skin and hair. However, some customers reported that the product did not last very long before it expired or oxidized quickly when exposed to air or light. Additionally, some customers reported that the consistency of the product changed over time making it less effective.

Q: What are some ways to market/promote discontinued products online?
A: Online marketing strategies for discontinued products include content marketing strategies such as creating blog posts or informative videos about the benefits of using the product or running paid ads campaigns to reach a wider audience. Additionally, companies can use attractive packaging designs and offer bulk discounts to entice customers into buying their discontinued products.

Caudalie Divine Oil was discontinued due to a change in the product’s formulation. The new formula was not as well-received by customers, leading to its eventual discontinuation. Caudalie aims to provide customers with the best skincare products possible, and will continue to innovate and experiment with different formulas in order to provide the best experience possible.

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